Publications collection, 1887-2005.

  1. Resources
  2. View Resource

ArchivalResource

Publications collection, 1887-2005.

http://www.worldcat.org/oclc/72560548

Collection includes printed materials produced by the various domestic offices, partners, subsidiaries and related firms of the J. Walter Thompson Co. (JWT). Domestic offices include Atlanta, Chicago, Detroit, New York and San Francisco. International materials originate primarily from the London Office, but other offices in Australia, Belgium, Canada, France, Germany, India, South Africa, and Spain are also represented. The main subsidiaries and related firms represented in the collection include the British Market Research Bureau; Brouillard Communications, Inc.; Hill & Knowlton; Lord, Geller, Federico, Einstein; and the Simmons Market Research Bureau. Materials include promotional pamphlets, informational bulletins, regional market analyses, research reports, and industry overviews, as well as corporate annual reports, office directories and aggregate client lists. The oldest materials are domestic rather than international. Materials are primarily in English, but several other languages are also represented.

3000 items (75 lin. ft.)

swe,

ara,

fre,

spa,

jpn,

dan,

ita,

eng,

por,

dut,

ger,

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 8091454

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 13 Entities related to this resource.

Lord, Geller, Federico, Einstein, Inc.

http://n2t.net/ark:/99166/w63j99ds (corporateBody)

J. Walter Thompson Company. Detroit Office.

http://n2t.net/ark:/99166/w6kq3z8n (corporateBody)

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

J. Walter Thompson Company. London Office.

http://n2t.net/ark:/99166/w6tv0n7w (corporateBody)

J. Walter Thompson Company. Atlanta Office.

http://n2t.net/ark:/99166/w64n520b (corporateBody)

Brouillard Communications

http://n2t.net/ark:/99166/w6dj9x7s (corporateBody)

Advertising agency founded in 1968 as a division of the J. Walter Thompson Company, specializing in corporate advertising and corporate image advertising for major American and multinational firms. From the description of Brouillard Communications, Inc. vertical files, circa 1973-2000. (Duke University Library). WorldCat record id: 52168725 From the guide to the Brouillard Communications, Inc. Vertical Files, circa 1973-2000, (David M. Rubenstein Rare Book & Manuscript L...

J. Walter Thompson Company. New York Office.

http://n2t.net/ark:/99166/w6rz58gs (corporateBody)

British Market Research Bureau

http://n2t.net/ark:/99166/w63v5dm9 (corporateBody)

Simmons Market Research Bureau

http://n2t.net/ark:/99166/w6005cmb (corporateBody)

J. Walter Thompson Company. San Francisco Office.

http://n2t.net/ark:/99166/w6j1609f (corporateBody)

J. Walter Thompson Company. Chicago Office.

http://n2t.net/ark:/99166/w64r3rct (corporateBody)

Hill & Knowlton, Inc.

http://n2t.net/ark:/99166/w6d27tq7 (corporateBody)